2024 Q2-Harris Poll Report

Key insights from consumer study on cross-generational banking preferences

Growing your cross-generational consumer relationships starts with understanding them. But all the buzz about the chasm between generations can make it hard to know where to start. 

That’s why Q2 commissioned The Harris Poll to survey consumers across generations—to gain an accurate understanding of perspectives and preferences, at every age. The research uncovered some surprising results, as well as valuable insights to help financial institutions: 

• Gain actionable understanding of generational perspectives and expectations  

• Know where to leverage data and AI without risking consumer trust 

• Start building strategies that capture the markets most important to your goals