Marketing Playbook: Your Guide to Small Business Adoption
A marketing playbook for your financial institution to utilize to drive business account holder adoption, engagement, and retention of third-party, SMB-focused services. Q2's Marketplace is discussed.
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Some of this playbook's recommendations are:
- Endorsement and trusted advisor status are key selling points for businesses, and elements your FI's marketing should leverage
- To drive awareness and adoption of these services will require education and a focus on end benefits
- Offer multiple types of apps to appeal to a range of business sizes to meet different SMB needs